As part of the club’s three-year partner agreement with ebuyer, Bolton Wanderers has today officially launched an affiliate program with the online retailer.
ebuyer were officially announced as the club’s Back of Shirt Partner last month, with their branding featuring across the club’s 2024/25 kits when announced in recent weeks.
As part of the partnership, ebuyer have linked with the club once again to launch this brilliant initiative where supporters can shop through the retailer and play a part in financially supporting their club.
In turn, a percentage of the value purchased will then be invested back into Wanderers – giving fans the chance to support the club whilst getting their hands on all their tech needs!
The affiliate program will also give the club and ebuyer valuable insight into how Wanderers’ supporters shop for tech and their preferences, allowing ebuyer to further tailor their offering moving forward.
To join this fantastic initiative, please follow these simple steps:
1. Visit www.ebuyer.com/boltonwanderers or click here.
2. Register your email address on the landing page
3. Shop on ebuyer when needing tech (no time limit when this needs to be completed by)
4. Once purchased, a % of the value will be invested back into Bolton Wanderers!
Rich Marsden, Chief Executive Officer of ebuyer, said: “ebuyer are proud to support the club in this exciting new phase. It’s incredible to see the progress Sharon and the board have made over the last few years and how hard the team has worked to re-establish the club back into the heart of the community.
“The more Wanderers’ fans shop their tech through ebuyer, the more the club gets – it’s that simple! All fans have to do is click here, register their email, then shop on ebuyer when they need tech. Up to 5% of the value of the purchase will get invested back into BWFC, so supporters are directly supporting their club.
“As part of the partnership, we have also started talks around Bolton Wanderers in the Community and this includes looking into how we can support local families and young people.
“We are also dedicated in understanding Bolton Wanderers’ loyal fanbase. This will, in turn, only strengthen our partnership. Wanderers’ fans not only want to support their club but are also highly likely to have a need for tech. We want to make sure they get to make a difference and get the tech they need at a great price.”
Fran Charnley, Brand Strategist at ebuyer, added: “We understand BWFC prides itself on being a community-led club. We hope to collaborate with Bolton Wanderers in the Community to arrange further initiatives to help give more young people the opportunity to enjoy a matchday experience.”
Carl Sanderson, Head of Commercial at Bolton Wanderers, said: “We are delighted to be linking up with ebuyer to launch an innovative program that allows our supporters to have a direct investment into the club. For any tech needs, we urge you to follow the steps above and support your football club at the same time!
“As a partner of the club, ebuyer are committed to engaging with not only the football club, but Wanderers’ supporters too, as well as immersing themselves in our local community.
“This is the first of many initiatives moving forward that we can’t wait to work alongside ebuyer with and looking forward to seeing how this partnership continues to develop over the coming years.”