Brand Protection

Bolton Wanderers is fortunate to have loyal and passionate fans who want to show their loyalty to the club by wearing the club badge. Unfortunately, this loyalty is sometimes exploited by people who unofficially use the club’s name and image to promote their own products. We put a lot of work into protecting the Bolton Wanderers brand to ensure that fans have their support rewarded on and off the pitch.

What is Brand Protection?

When people produce and sell Bolton Wanderers branded goods without authorisation, they are using the club’s intellectual property. The club has registered a range of intellectual property rights, including the logo and words below, in order to retain control over the quality of merchandise and services which the club is associated with.

Brand protection is the part of the club’s work which focuses on stopping people using these intellectual property rights unofficially, especially when their goal is to profit without contributing to the club’s success or to fans’ enjoyment.

Trade Marks

Word Marks

BOLTON WANDERERS

Why Protect the Brand?

Unofficial products are often of poor quality and have been manufactured in circumstances which the club has no sight of. This means that for fans who purchase these products there may be disappointment, safety concerns and limited consumer rights.

In addition, the money made by the sale of official merchandise goes into making the club better for all, from the fans who enjoy our matchday experience to the community charities which the club is proud to support.

For these reasons, we politely ask that fans only purchase official club products.